I have just returned from the annual Tales of the Cocktail event in New Orleans held from July 16-20 in the searing heat of the Crescent City. The event is the best event of its kind in the world and also attracts the biggest name bartenders, owners, managers, authors, consultants, liquor companies and all sorts of other cocktail geeks. For anyone serious about this wonderful drinks industry, then this is a must attend week. Put next years date in your diary now: July 8-12.
In between countless inspiring seminars and events, I had the pleasure of getting some face time with Jared Brown and Anistatia Miller, two cocktail historians and true industry legends to learn some fascinating insights into Cachaca. Why do they know so much about Cachaca? Well if it involves anything alcoholic, then they probably know virtually everything about it. You see they’ve just released a wonderful book on the history (and future) of Cachaca called The Soul of Brasil.